.xyz Domain Names | Join Generation XYZ

ViceRoyal.xyzNetwork Solutions customer (United States)

Our #WebsiteWednesday series is filled with artists behind some of the biggest brands and entertainment projects in the world. There’s Xand.xyz’s art direction on ad campaigns for Adidas and Nike, JHill.xyz’s character animation on Titanfall, SoaLee.xyz’s VFX animation in The Last of Us and Uncharted, and HBO’s microsite for it’s critically acclaimed hit show Silicon Valley on Hooli.xyz, just to name a few. This week we’re highlighting another creative member of #GenXYZ who has worked on many of the biggest films and games of the past decade: ViceRoyal.xyz.

ViceRoyal.xyz is a portfolio site displaying the work of JP Monroy, art director at leading VFX animation company Whiskeytree. JP’s list of credits working on box office smashing movies is nearly endless, including the Iron Man, Hunger Games, Captain America, and Thor series, The Avengers, Rango, The Revenant, Cosmos: A Spacetime Odyssey, The Big Short, Star Wars: The Last Jedi, and many more. JP has also worked on some of the most popular video games in the world as well, including League of Legends, Best Friends, and Need for Speed.

JP also uses his site to show off his original works of fine art, including paintings and drawings inspired by many different styles and artists. The split between JP’s personal and professional works of art on ViceRoyal.xyz are a display of the two halves of his life as an artist, and a unique way to he utilizes the personal portfolio site format.

“It had been a while since I had my work up, so I thought this portfolio website would be a great way to consolidate my commercial work in VFX and my personal projects. Showcasing all my work with a tailored interface will hopefully allow me to collaborate with other artists and keep my creative output up to date.

I chose a .xyz domain I spend most of my days staring at 3D software, having the X,Y, & Z axis in the name felt appropriate.”
JP Monroy, Creator of ViceRoyal.xyz

Your .xyz domain is what you make it, and JP has made his ViceRoyal.xyz domain into a site that projects his art and vision just as far as the movies he’s worked on have. What’s stopping you from making your own personal site and projecting your own passion to the world? Join JP and register YourName.xyz today to get started showing your talents to the world.


When you’re building any website, there are a few hard and fast rules that will always apply. It doesn’t matter whether you’re making something simple like a website for your wedding or something more complicated like a platform to connect members of your organization, the basic principles of “how to build a website” are the same for everyone. In this blog post we’ll share the basic best practices for building a website that you should keep in mind.

Best Practices for Building a Website:

  1. Think about the big picture first, and take care of the details later

  2. When most people start building a website, the common mistake they make at the start is focusing first on very specific aspects of their site, like choosing a background picture or deciding where to put a certain block of text. While these things do matter, spending too much time on them will make a website less organized and add a great deal of time to the process of building a website. What you should do instead when you start to build a website is:

    • Outline the strategy for what you want to achieve with your website
    • Decide on the image you want to present about yourself or your brand to your visitors (i.e. your website’s “aesthetic”)
    • Start to build out the most essential, “big picture” pieces of your website

    The “big picture” pieces of your website will be determined by Step 2…

  3. Before you build out the content, create a site map

  4. An example site map:

    Think of your site map as the skeleton of your website. The bubbles and lines in your site map are the bones that connect everything you build on your website together. When you build your website map:

    • Start at “Home”, and add all the main pages you want your website to have
    • Map out which pages navigate to which, and be sure to keep your map organized (like the image above)
    • Make sure the most important parts of your website get the highest accessibility

  5. Keep your website’s content concise

  6. Nielsen group estimates that you have about 10 seconds of a visitor’s time to get their attention and keep them on your page. Having huge, unbroken blocks of text on your site is a basic error often made when building a website, and unfortunately it can be one of the most damaging as it gives your visitors reason to navigate away. To avoid this error when you build your website:

    • Write 1 to 2 sentence paragraphs and keep the language simple and easy to read
    • Use headers to get the most important information across, and keep titles short
    • Use bullet points to highlight important points, and avoid using text in images

  7. Create clear “calls to action”

  8. Think back to your site map and the main goal you had when you set out building your website. The pages at the end of each line in your site map should have a direct call to action that accomplishes the overall goal you want from the people who visit your site. Below are a few examples of good, clear calls to action:

    • Appmaker.xyz has their main call to action right at the center of the homepage, and it’s perfectly placed around short text and example images that entice you to click right away.
    • On TheLushLife.xyz, celebrity wine sommelier Sarah Tracey has a dual call to action on her website, as the newsletter subscription page also featured embedded posts from her Instagram, working as a secondary call to action to visit her social media page.
    • Simplicity is key, and Voter.xyz’s homepage call to action works because the short header gives a full description of the app, the background image shows the app’s eye catching user interface, and the layout naturally points your attention down to the download buttons.

  9. Keep the look and feel of your website consistent throughout

  10. After you’ve built your website strategy, drawn your site map, optimized your content, and placed your calls to action, the last consideration you need to make is the overall feel of your website. This is where you need to give special attention to images, stylization, content placement, and anything else that comprises the “aesthetic” we discussed in at the beginning of the post. Think about:

    • Keeping your website’s color palette consistent
    • Using relevant (preferably high-def) images
    • Keeping content blocks separate and avoiding overlapping images or content that create a “cluttered” look

    Learning how to build a website that perfectly accomplishes everything you envision is not as difficult as it seems. If you keep these website building best practices in mind, your website will look and feel exactly how you want and will attract the visitors you’ve targeted for it.

    This is the first in a series of blog posts we’ll be sharing about best practices on the web, so stay tuned to learn about everything from picking a domain name to making your website secure. You can also head to gen.xyz/101/build-a-website for more in-depth information on how to build a website including logo design, using HTML/CSS, and more. Be sure to check back next month when we’ll discuss how to make your website mobile-friendly. Until then, head over to our YouTube channel to see more internet “how to’s”.


TheLushLife.xyzOpenSRS / eNom customer (United States)

Happy Valentine’s Day #GenXYZ! Unfortunately we can’t give every one of you flowers and chocolates, but with the help of this week’s #WebsiteWednesday, we can make sure you plan a perfect Valentine’s Day and choose just the right wine for the occasion: TheLushLife.xyz.

Sarah Tracey is a certified sommelier based in Brooklyn who offers her expert wine advice via her column on MarthaStewart.com, and also serves as Wine Director for Michelin-starred restaurant Rouge Tomate Chelsea. Outside of those two very impressive arenas, you can find Sarah’s wine recommendations on her site TheLushLife.xyz, featuring her blog that is full not only of sage wine advice, but tips on everything from boozy gift ideas to style guides to get the wine country look. After soaking up all the sage advice Sarah offers on her blog, you can also check out her media appearances, explore her tips for which accessories to get and celebrations to try to live the lush life, and even book a private tasting with Sarah herself!

Creating a brand requires time, skill, and a serious passion for what you do. Sarah possesses all of these tools, and she has mastered using them to make TheLushLife.xyz the perfect destination not only for her audience to find the right wine, but to live their best “lush” lives. Do you have what it takes to launch your brand? If you’re up for the challenge, get started with your own .xyz domain today and follow Sarah’s lead to make your impact on the world.


JovelRoystan.xyzGoDaddy customer (United States)

It’s always a great idea to get YourName.xyz so you can use it to show off your skills. Whether you showcase your work portfolio like Xand.xyz or your many hobbies and interests like KarenJWang.xyz, your personal website gives you complete creative control to tell your story to the world. In this week’s #WebsiteWednesday, a young member of #GenXYZ living at the forefront of fashion, music, and more and shares it all with you using his personal .xyz site: JovelRoystan.xyz.

In his 9 to 5, Jovel helps shape the image of one of the most popular fashion brands as a social media executive at ASOS, and his site also features his past work for companies like Calvin Klein, Remy Martin, Timberland, KSwiss, Lucky Brand, Forever 21, and more. But Jovel’s penchant for dressing sharp isn’t just his job, it’s his brand. On JovelRoystan.xyz you can discover what a career in fashion is really like by reading Jovel’s blog, fill out your wardrobe with all the next big styles using Jovel’s trend report, and even get outfit inspiration from Jovel himself. Beyond fashion, Jovel uses his site to share his favorite music (and how it matches his fashion moods), and allows you to travel with him to all the beautiful places around the world that his career takes him.


JovelRoystan.xyz serves as more than just a blog—it’s really an evolving creative portfolio of sorts. Moving forward into 2018 I plan on sharing more exciting projects, but I also intend to follow some great advice from a few of my readers and offer more of an intimate look at what I have going on and the things that I care about.

Before launching JovelRoystan.xyz, I ran a blog with an old college buddy of mine, which we launched in 2011. Over the course of five years, we built an exciting brand that celebrated individuality, creativity, and ambition. I think that the idea of a .xyz platform embodies each of these three elements in one way or another, so as I was conceptualizing my personal website, getting a .xyz domain was an easy choice to make. Plus, in my field, I’ve yet to meet another guy with one—which is definitely a plus in my book.

GoDaddy has been my online “fairy godfather” from the jump. When my partner and I launched our site back in school GoDaddy was our domain home, and when the time came around for me to venture off on my own, I felt like it was only right to stay in the family.”
Jovel Roystan, creator of JovelRoystan.xyz

Every person has a story to tell, whether its driven by a lifelong interest in a certain industry, or a unique skill, or even simply a creative outlook on the world. The best way to broadcast your message to the masses is with your own personal website, just like Jovel does with his .xyz site. Are you ready to share your story with the world? Get YourName.xyz today and create your own personal website today so you can leave your mark.


SoaLee.xyzNetwork Solutions customer (United States)

The community of .xyz adopters is filled with masterful artists from every medium. From famous street artists like Levalet.xyz, to world renowned fashion designers like Goetze.xyz, and even art directors like Xand.xyz who is behind some of Nike and Jaguar’s biggest campaigns. In this week’s #WebsiteWednesday, we’re highlighting another hugely talented artist who has molded the appearance of some of gaming’s most beloved characters: SoaLee.xyz.

Soa Lee is a Los Angeles based animator who works as a character artist at Naughty Dog, the company behind some of the highest grossing video games of all time, including The Last of Us, the Uncharted series, Crash Bandicoot, and Jak and Daxter. Originally from South Korea, Soa followed her passion for animation and computer graphics on a path that led to her completing a Fine Art degree at Hong-Ik University and having her animation featured in popular industry publications like ImagineFX, Digital Arts, and Autodesk.

Now, in her position at Naughty Dog, Soa uses her skills to shape every detail of the characters in The Last of Us and Uncharted 4, giving them the incredibly lifelike appearance these games have become famous for.

“I’m a 3D character artist creating a digital character. Literally, my works exist in the digital world only. To me, online was the first option to present my works to people. My career and fame as a 3D artist have been growing with my personal website. Now, my website has become the most important way I spread awareness about myself.

Having my own domain is like having my own home. Independent, liberated and special.

I wanted to choose a domain which people remember easily. Among all the many other domains, .xyz was the most impressive one to me because it’s familiar to the 3D artist. X, Y, and Z are 3 dimensions which we always move the vertex of the object to. I think my .xyz domain can present that I am related to 3D somehow. My name, .xyz…how perfect it is to me.”
Soa Lee, Creator of SoaLee.xyz

No matter what your passion is, having your own personal portfolio website is the best way to share the work you do with a massive audience. And with the global reach of your own .xyz domain, you can get recognition and gain fans from around the world, just like Soa Lee. If you’re ready to bring your talents to a worldwide audience, then register your .xyz domain and get started building your personal portfolio site today.


Projects.xyzGoDaddy customer (Germany)

Finding a good place to live is a time consuming task, and no one knows the struggle better than us #GenXYZ members. Getting good roommates, choosing a cool location, making sure the place you’re moving into is somewhere you won’t be ashamed to bring a date or show your parents; it can all feel like too much. Fortunately though, this week’s #WebsiteWednesday is here to solve all those housing woes: Projects.xyz.

Creatives, entrepreneurs, and artists alike choose Projects.xyz, a community living space in Berlin, because they don’t just want a place to rent, they want to really enjoy where they live and connect with the people around them. Plus, a room at Projects.xyz comes with some great perks, like a fully equipped kitchen, a PS4 and Apple TV, and everything from towels and sheets to utility fees taken care of so you don’t have to worry about paying for them. But the best feature of living at Projects.xyz is the community you move into, which is filled with awesome people that share your same interests and passion for living life to the fullest.

With plans to expand to other major European cities, Projects.xyz is designed to be a young person’s dream living space. The hard work Projects.xyz put into making their apartments a highly sought after housing option has paid off, as it garnered them over six-figures in funding from real estate company Moravia AG.

“As millennials constantly moving locations for work and study, we always felt that traditional housing did not match our expectations. That is why we have built PROJECTS, a network of co-living spaces where people can stay and share experiences with like minded individuals.

We think .xyz is the domain of the future after Google/Alphabet chose it. It looks cool and it differentiates us from the storm of .io, .co, etc. We chose to get our domain from GoDaddy because we feel they are the leader in the market.”
– Luca Bovone, CEO of Projects.xyz

Projects.xyz connects with their residents in a unique way because its creators know the things they would want when looking for a living space are just what their peers, and millennials around the world, want as well. And Projects.xyz couldn’t be a better domain fit for their business; the home of the next generation of doers and thinkers made its name online with the domain that is the home of the next generation of internet users, .xyz.


Dialex.xyzGandi customer (Malaysia)

You may remember in a #WebsiteWednesday post about a month ago we featured HYPERLAB.xyz, the Malaysian company using Artificial Intelligence to revolutionize customer service and advertising in the rising startup landscape of Southeast Asia. What you might not know, however, is that one of the main tools HYPERLAB uses to assist their clients also has its own .xyz site and it’s own story to tell: Dialex.xyz.

HYPERLAB provides various A.I. services for companies in Southeast Asia to optimize their customer support and advertising outreach, with interactive robot systems that can handle anything from educating customers on health insurance plans to fielding prospective client questions right from an online ad.

But to really understand how impressive this system is, you need to learn about the tools HYPERLAB uses. And Dialex.xyz is one of the most unique, as it understands different dialects and even recognizes spelling mistakes, so unlike other A.I. services it can read that text and give a correct response.

As HYPERLAB CMO & Co-Founder Chris Greenough explains:
“Dialex is a core component of our conversational artificial intelligence platform that helps us process scrambled and nuanced dialects into text for better machine learning. We also noticed that there is a distinct lack of resources for Southeast Asian dialects like Bahasa Malaysia and Bahasa Indonesia, so we released Dialex to give data scientists and programmers better access to these kinds of tools.

The ultimate goal for dialex is to be a powerful developer tool to process and analyse text in every Southeast Asian language in the near future. 65,000 students (Gen Z’ers) will be graduating over the next few years in the region with the skills needed for future AI roles and another 2-3k in the workforce now (Gen X-Y) are expected to complete online courses that also give them the skills. Dialex is built to empower these developers, who are looking specifically into conversational AI.

We wanted to keep a consistent brand domain across HYPERLAB.xyz as well as again, reinforce that Dialex.xyz is a tool for processing languages from a-z.”
– Chris Greenough, CMO & Co-founder of HYPERLAB.xyz and Dialex.xyz

It’s clear that technology is not the only thing HYPERLAB is on the cutting edge of, as they also know investing in #GenXYZ’s talent provides the brightest future for any business. And by keeping consistent branding with their microsites, like Dialex.xyz, HYPERLAB is able to reach the #GenXYZ market with the only domain made for them.


StreetMedicine.xyzNetwork Solutions customer (United States)

If you’re a regular reader of our #WebsiteWednesday series, then you know the positive impact the #GenXYZ community has made reaches as far across the globe as the community itself. This week, we’re highlighting a #GenXYZ member who is changing the lives of people in impoverished regions around the world through medicine: StreetMedicine.xyz.

Dr. Adam Kawalek is a Canadian born physician who now practices medicine in Los Angeles. But Dr. Adam is no ordinary physician, as he is certified in Pediatric and Advanced Trauma Life Support, and Humanitarian Response to Conflict and Disaster, which are skills he has used to volunteer with disaster relief and capacity building efforts in Haiti, India, Kenya, Liberia, and Gaza.

StreetMedicine.xyz is the home of Dr. Adam’s forthcoming documentary series “Street Medicine”, and his site features clips from the documentary, the story behind its creation, and interactive photography from Dr. Adam’s travels that help explain what day to day life is like in the countries he has helped.

“I never feel so alive as when I travel abroad. It’s a shock to the senses and for whatever reason it wakes me up. And with zero red tape, I am free to practice medicine in its purest form. For me that means spending time with a patient, challenging my diagnostic skills and learning new techniques and medicines. It’s professional and personal bliss.

Making the decision to create StreetMedicine.xyz as our main online platform, instead of just posting to various social media channels was obviously an intentional decision. We want to reach the largest audience while maintaining (creative) control over all aspects of our work. The .xyz brand complements Street Medicine perfectly. Transparent, pluralistic, and 100% real. Just like the medicine I practice!”
– Dr. Adam Kawalek, creator of StreetMedicine.xyz

If you’re passionate about an idea, and you have the drive and vision, you can harness the power of your own .xyz domain to bring your idea to people around the world, just like Dr. Adam. Keep an eye on StreetMedicine.xyz for the official launch of the documentary, and stay up to date on the best .xyz use cases by following @XYZ on Instagram.


Xand.xyzGandi customer (France)

The #GenXYZ community is full of amazing personalities, and through our #WebsiteWednesday series we’re happy we’ve been able to share so many of them with you. This week we have another inspiring individual whose .xyz site lets you jump headfirst into his mind and see the world through his inventive designs: Xand.xyz.

Xander Marritt is a born and bred Londoner, a supremely skilled visual designer and art director, and the man behind the eye-catching projects you’ll find on Xand.xyz (or as Xander has stylized it, X&XYZ). Xander’s portfolio is packed with some of the most popular names and brands in the world: Adidas, Jaguar, Modeselektor and Thom Yorke, Nvidia, and more. But his passion doesn’t stop once he’s “off the clock”, as Xander’s site also features his own visually stimulating and truly unique original projects, like his exploration themed short film Collision, and his surrealist film about consciousness titled Bananas.

“After graduating and spending a few years in the creative industry, I decided I needed my own space online if I wanted to progress as an artist and freelance creative. Inspired by the full bleed imagery spreading across the web, X&XYZ is an online portfolio with the intent of generating interest in my work both for future collaborations and freelance projects.

I chose to run with a .xyz domain because dot coms are over saturated and it appears to me to be one of the easiest alternatives to say out loud, and to remember. As an added bonus it has great connotations referencing ‘extra content or variables’ and directly relates to the kind of work I do – CG in three dimensions X, Y and Z. I chose Gandi to host my domain as I really like their ‘no bullsh*t’ policy.’”
Xander Marritt, Creator of Xand.xyz

Creative individuals need the space to express themselves, and that’s exactly what Xander gets with his .xyz domain. In addition to being able to get his first name as his domain, he was also able to get the Instagram, Twitter, and Pinterest handles he wanted. And, even better, they incorporate his domain name right in his handle (Xandxyz), which helps him spread awareness about his site anywhere he posts right through his username. Want to bring your personality, work, and creativity to a global audience like Xander? Secure your own .xyz domain today and reach a global audience with the domain that’s as open and flexible as your ideas.


Happy New Year #GenXYZ! We hope you’re as excited for 2018 as we are. But in all the anticipation surrounding the start of a new calendar year, it’s important to take time to reflect on everything that was accomplished in the previous one. For all of us here at XYZ, that list of accomplishments is something we couldn’t be prouder of. But we didn’t do it alone, so we want to look back at all the awesome things Generation XYZ helped make happen in 2017.

Major new XYZ initiatives launched in 2017

2017 was a big year for growth here at XYZ. We acquired our 10th domain extension, .Storage, and re-launched it as an unrestricted namespace, which caught the attention of storage businesses and even coverage by industry resources like Sparefoot. Earlier in 2017, after teasing a big announcement for months through our AYDACFU campaign, we launched a new class of 1.111 billion .xyz domains, dubbed the 1.111B® Class. It encompasses all 6 through 9-digit numeric .xyz domains that have been reclassified for alternative uses, and we’ve already seen some very unique examples of active 1.111B® Class sites.

Speaking of alternative uses for .xyz domains, one of our favorite highlights in 2017 was the announcement of the exclusive partnership between Ethereum and XYZ, which allows users to pair their .xyz domains to their Ethereum wallets, making crypto trading and management a simple process through any registrar that offers .xyz. This partnership opens up Ethereum to a whole new audience and gives .xyz adopters an unprecedented new freedom in how to use their domain. Check out a video of Ethereum announcing the partnership at their DevCon3 event below.

Partnerships and events that helped make 2017 great

If you’ve been a regular reader of our monthly event recap blog series, you already know that we’ve visited dozens of countries and countless cities around the globe to spread the word about .xyz this year. We brought the #XYZsquad to San Diego for Comic-Con, then to Downtown Los Angeles for the world’s biggest gaming convention, E3, and they even danced their way onto Austin’s local news at SXSW. And that was just the beginning – they also made pit stops in China, Vietnam, and Bangladesh, among other places.

In addition to making .xyz’s presence known to the public at major events like these, we are also proud to be able to connect directly with the members of #GenXYZ with the help of our strategic partners. Product Forge regularly provides .xyz domains to the innovators who participate in their hackathons, CoderDojo teaches middle school and high school students how to code with their own .xyz domains, and Junior Achievement implemented a new website requirement to their 13-week entrepreneurship classes, which gives high school students .xyz domains – and all the other necessary tools and resources – to build their company’s first website.

.XYZ end users make a big splash in 2017

All of us at Team XYZ clearly have a lot to look back on and be proud of from 2017, but none of it would be possible without the support and passion of all of you in the #GenXYZ community. Your passion is what motivated us to eventually claim two Tech in Motion TIMMY Awards this year, one for Best Tech Workplace for Diversity and another for our CEO Daniel Negari for Best Tech Manager. So below we’re sharing just a few of the many big successes from our end users in 2017:

MIT’s Engine.xyz raises $200 million in funding for new startups

Starship.xyz featured on BuzzFeed News

Waive.Car receives funding on Shark Tank

DropIt.xyz featured in TechCrunch

Dodge creates concierge tracking service on Performance.Cars

We’re proud of everything that the #GenXYZ community and our team accomplished this past year, and we know that 2018 is only going to be better. We have some very exciting new initiatives rolling out this year, so be sure to stay up to date on all things XYZ by subscribing to our newsletter, reading our blog, and follow us @XYZ on Instagram, Twitter, and Facebook.